How CMOs should prep for the new event world

Episode 206 of the Event Industry News Podcast podcast, hosted by Event Industry News, titled "How CMOs should prep for the new event world" was published on September 16, 2021 and runs 41 minutes.

September 16, 2021 ·41m · Event Industry News Podcast

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Summary

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards’ coveted People’s Choice gong. With more than 16 years’ experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events. In this episode, Devin Cleary discusses budget cuts, which began pre-pandemic, and how chief marketing officers (CMOs) can prepare for this era of redefined events, what the impact of Covid-19’s delta variant on in-person events is likely to be and how event professionals and CMOs can effectively collaborate through that window. Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Episode Description

Based in Boston, Massachusetts, Devin Cleary is the VP of global events at award-winning digital platform Bizzabo – multiple-winner of the Event Tech Awards’ coveted People’s Choice gong.

With more than 16 years’ experience designing and delivering diverse experiential marketing programmes for b2b, non-profit and consumer markets, Devin has an enviable track record in strategising and executing in-person, virtual and hybrid events.

In this episode, Devin Cleary discusses budget cuts, which began pre-pandemic, and how chief marketing officers (CMOs) can prepare for this era of redefined events, what the impact of Covid-19’s delta variant on in-person events is likely to be and how event professionals and CMOs can effectively collaborate through that window.

Cleary also looks at in-person sponsorships and how the event marketing landscape has changed over the longer term – from 2010 on.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.