How CMOs Should Present Marketing Results to the Board

CMOs spend a lot of time talking about marketing performance, but what happens when it’s time to present those results to the board?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Casey Carey about what CMOs need to keep in mind before they walk into a board meeting.Casey shares the lessons, the mistakes, and his best approach to presenting marketing results and forecasts to the board successfully. And he doesn't gatekeep! He also walks through his four-box framework for presenting marketing performance, his six rules for building a board presentation, and why every marketing story should have a clear line of sight to revenue and growth.If you're a CMO or marketing leader preparing for your next board meeting, there is a lot to take away from this one.TIMESTAMPS00:00 Intro: board presentations can determine the course of your career03:00 The biggest mistake CMOs make when presenting to the board08:30 Understanding your board: financial leaders, operators, and marketers09:30 Casey’s four box framework for presenting marketing results14:10 Turning marketing initiatives into a strategic story15:50 Casey’s six rules for presenting to the board18:20 How to prepare for a board meeting without making it a quarterly fire drill21:30 Presenting bad news, attribution, and building credibility with the board29:30 What boards actually care about: bookings, ARR, and free cash flow30:55 Which marketing metrics belong in the board conversation?33:15 Managing aggressive growth expectations with realistic marketing investment41:00 How AI is changing marketing teams and their economics43:30 Casey’s advice for marketers: learning, earning, and givingLoved this episode? 🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.Connect with Casey Carey: 👉LinkedIn -  https://www.linkedin.com/in/caseykcarey/👉 Email: [email protected] with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.