How CMOs Use Emotional AI to Test Ad Creative

This episode explores how chief marketing officers are deploying emotional AI — software that analyzes facial micro-expressions, eye gaze, and voice tone — to test ad creative before launch. Lucas and Luna break down the technology, including a case study on Unilever's Hellmann's campaign, where emotional AI shifted millions in media spend. They discuss the pros and cons of using AI to predict emotional response, the ethical questions around passive biometric data collection, and why human intuition still matters in the creative process. If you're a marketer wondering whether your ads actually land the way you intend, this episode offers a clear-eyed look at a tool that's becoming standard at top brands. #EmotionalAI #AdTesting #CreativeOptimization #CMO #MarketingTechnology #Unilever #Hellmanns #BiometricData #FacialCoding #ConsumerInsights #AIMarketing #BrandStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #MarketingLeadership #DataDrivenMarketing #AdEffectiveness Keep every episode free: buymeacoffee.com/fexingo