How CMOs Use Influencer Equity for Long-Term Brand Value

On The CMO Podcast, Lucas and Luna explore a growing trend in influencer marketing: giving influencers equity stakes instead of flat fees. They examine the landmark 2020 deal between Kim Kardashian and Skims as a turning point, and discuss how brands like Gymshark and Red Bull have used equity to align incentives, reduce upfront costs, and build long-term partnerships. The hosts break down the risks — dilution, founder conflict, valuation disputes — and offer practical questions for CMOs considering equity-based deals. A concrete look at how marketing leaders are rethinking influencer compensation in a post-inflation, high-creator-economy world. #InfluencerEquity #CMO #MarketingStrategy #InfluencerMarketing #BrandPartnerships #EquityCompensation #Skims #KimKardashian #Gymshark #RedBull #CreatorEconomy #LongTermValue #MarketingLeadership #MarketingPodcast #BusinessPodcast #FexingoBusiness #LucasAndLuna #CMOPodcast Keep every episode free: buymeacoffee.com/fexingo