How Co-Innovation Platforms Accelerate Innovation and Ecosystem Growth | Prof. Tammy Madsen

Professor Tammy Madsen, W.M. Keck Foundation Chair of Strategic Management and Innovation at the Leavey School of Business, Santa Clara University, shares insights from her book, “Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth.” Professor Tammy Madsen, W.M. Keck Foundation Chair of Strategic Management and Innovation at the Leavey School of Business, Santa Clara University, explains why today’s organizations can’t rely on closed, linear innovation pipelines when value creation depends on many interdependent players evolving together. Drawing on her work on co-innovation platforms, she describes a strategic shift from optimizing internal resources to enabling external interactions, from focusing only on customer value to advancing ecosystem value, and from resource control to resource orchestration. She also highlights practical enablers, such as designing “permeable” IP (protect the core while opening complementary layers), simplifying contracts to reduce friction, and building orchestration leadership that sets direction, fosters collaboration norms, enables joint learning, and strengthens trust across diverse partners. Finally, she emphasizes that ecosystem health matters more than surface-level activity, and that edge innovators and diverse complementers often reveal the next growth vector for the entire ecosystem. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. B. Dr. Tammy Madsen shared insightful perspectives from her acclaimed book “Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth”, during her engaging conversation on the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.