How Co-ops Are Meeting Evolving Member Expectations

The advent of more engaged and empowered consumer-members is driving broad changes in the way electric co-ops do business and how they communicate about the services they offer. Hear from two co-op leaders who work closely with the co-ops in their states to help them keep up with member expectations: Nelle Hotchkiss of North Carolina's Electric Cooperatives and Lisa Johnson of Seminole Electric Cooperative in Florida.