How Coaching, Culture, and Accountability Drive Brokerage Growth | Malinda Howell

What does it take to build a brokerage where agents thrive for decades? In this episode of Real Estate Leadership Unlocked, Debbie Lariviere sits down with Malinda Howell, Senior Vice President of Ebby Halliday Companies, to discuss the leadership, coaching, and culture behind one of the most respected real estate companies in the industry. Malinda shares her journey from Realtor to executive leader overseeing nearly 1,700 agents across 30 offices. Together, they explore how coaching improves agent productivity, why top performers continue to invest in their development, and what brokerage leaders can do to build stronger teams and businesses. In this episode: • How coaching transformed agent productivity  • Why culture matters more than ever • Leadership lessons from managing 30 offices  • Creating accountability without losing connection • Helping agents think like business owners • How top brokerages attract and retain talent • Why great leaders never stop learning Whether you're a brokerage owner, team leader, or agent looking to grow, this conversation is packed with practical insights you can apply immediately. ⏱️ Timestamps 00:00 Introduction 02:20 Malinda's Career Journey 05:30 Where Ebby Halliday Is Seeing Growth 07:00 Why Coaching Works 09:00 Developing Top Producers 14:10 Building a Strong Culture 16:30 The $70,000 Pickleball Fundraiser 22:10 Leadership and Accountability 25:10 Understanding the Numbers 33:15 Competing in Today's Brokerage Environment 36:50 Leadership Advice for Tough Days 38:20 Closing Thoughts Connect with Malinda Instagram: https://www.instagram.com/malindabh/ Website: https://www.ebby.com/bio/malindahowell #RealEstateLeadershipUnlocked #BrokerageLeadership #RealEstateCoaching #BusinessGrowth #MonterCoaching