How Coby & Kyler Isaoglu See the Future of Branding, Social Media, & Real Estate | Zill Media

Follow Coby: https://www.instagram.com/cobyisaoglu/Follow Kyler: https://www.instagram.com/kylerisaoglu/From small podcast beginnings to working with Mike Tyson and major brands, Coby & Kyler Isaoglu share how they built Zill Media into a powerhouse creative agency. In this conversation, they reveal their growth strategies, wild behind-the-scenes stories, and the future of social media & content creation.Our website: https://tidemarkrealestate.com/Instagram: https://www.instagram.com/tidemarkrealestate/TikTok: https://www.tiktok.com/@tidemarkrealestateLinkedin: https://www.linkedin.com/company/18063320/admin/dashboard/Timestamps:00:20 – Lean teams vs. big brokerages: efficiency over headcount01:47 – Growing in step functions & the stress of scaling03:09 – Saying no to clients & referral-driven growth04:01 – The liquor store commercial that almost got the cops called05:30 – Why video is Zill’s biggest entry point06:42 – From agency to influencer/talent brokering12:26 – How their podcast led to working with Mike Tyson17:24 – First Tyson 2.0 project goes viral with 10M+ views24:22 – Why daily content (and strong ideas) beat expensive gear25:32 – Case study: divorce lawyer turned viral TikTok brand28:42 – From zero to 200K followers: a soccer club’s growth29:40 – Metal stamping shop goes viral with bold content hooks33:11 – The rise of clipping culture on Twitch & Kick36:13 – Renting vs. owning: real estate for young companies40:16 – The flex culture: Lambos, fake jets, & social media perception43:42 – Future goals: Zill Media’s dream content warehouse