How Coca-Cola Built a Global Funnel Without Digital

In Episode 15 of The Marketing Funnel Podcast, Lucas and Luna unpack how Coca-Cola built one of the most durable marketing funnels in history without relying on digital channels. They focus on the 'Share a Coke' campaign as a case study in blending mass awareness with personalization—driving 7 percent year-over-year growth in the US and reversing a decade-long decline. The hosts trace how Coke leveraged packaging as media, turning every bottle into an ad and a conversation starter. They also explore the tension between global consistency and local relevance, and why the brand's funnel now relies on physical retail as the final decision point. A tight, specific look at analog thinking in a digital age. #CocaCola #ShareACoke #MarketingFunnel #AIDA #BrandStrategy #PackagingAsMedia #PersonalizationAtScale #MassMarketing #ConsumerBehavior #AwarenessStage #RetailMarketing #FMCG #GlobalBrand #BrandRecall #DecisionStage #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo