EPISODE · Jan 17, 2024 · 16 MIN
How Coca-Cola used psychology to become the world's most memorable brand
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketingFind me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★
What this episode covers
Coca-Cola, is unquestionably, the most memorable brand on earth. Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. And that’s not a mistake. It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. All in the service of lodging its logo, brand, and product firmly in peoples’ minds. But how did Coke do it, why did it work, and what can we learn from their strategy? Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.
NOW PLAYING
How Coca-Cola used psychology to become the world's most memorable brand
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m