How Codarity Helps Event Pros Escape Feast-or-Famine Revenue

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned from music A&R and event production into helping event businesses escape the feast-or-famine revenue trap. He breaks down the Evergreen Event Profit System, a framework that helps creative professionals generate consistent income year-round. From defining ideal client personas to implementing smart automation and lead-nurturing systems, Daniel reveals how event planners can build a sustainable pipeline without sacrificing their creative edge. Rachel and Daniel explore common mistakes like relying too heavily on referrals, neglecting analytics, and vague customer targeting. Instead, Daniel champions a data-informed, content-driven approach that blends creativity with scalability, using automation and AI to attract high-quality leads and convert them more reliably. What you'll learn: Why seasonal referrals aren't enough, and what to do instead How automation and AI can help you scale authentic, effective marketing The importance of dialing in your ideal client persona for long-term growth For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/codarity-predictable-event-revenue