EPISODE · Jul 30, 2024 · 8 MIN
How coffee (and a bit of psychology) saved McDonald's
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer Clinehens, Jennifer L. Clinehens
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What this episode covers
In the early 2000s, McDonald’s was struggling. Once the innovative, unstoppable, you could even say “peer less” kings of fast food, by the new millennium there some serious contenders on the horizon trying to take bite out of McDonald’s dominate market share. In particular, Starbucks' popularity was peaking and they were doing something that McDonald’s just couldn’t match. Make good coffee. Join me today as we unpack the psychology behind how coffee saved McDonald’s and the lessons we can all learn from their failure and success.
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How coffee (and a bit of psychology) saved McDonald's
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