How Cole Zucker Rode a Rocket of Growth From $0 to $40 Million in Just Five Years

Cole Zucker turned a sudden job loss into a BIG opportunity. He booked an eight-week stay at a hostel in China that turned into a three-year fact-finding and networking mission. Eventually, Cole spotted a market that he thought was ready to explode in the US: LED lighting. Green Creative was born, and five years later, Cole was riding a rocket ship from $0 to $40 million in growth that landed him a significant exit. On today's show, Cole Zucker discusses those early years of explosive growth in terms of what he learned and what he would do differently. He also shares a couple of great insights on what he did to overcome a major challenge that he hit in the company's early days.