How Collective Wellness Group is making gains in the fitness industry

In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness.     Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model.  You might also like…  How Reflections Holiday Parks is leaning-in to sustainable tourism How Heaps Normal is finding new solutions to old problems How Thankyou lets its values do the talking     The CMO Show production team  Producer – Rian Newman  Audio Engineers – Ed Cheng & Daniel Marr