How Colorado’s small outdoor businesses are coping with pressure from Trump’s threatened tariffs

When people speculate about fallout from President Trump's threatened tariffs, they often talk about how tariffs on steel could drive up car prices, or how tariffs on some food products or imported wines will drive up prices at the store. But tariffs are hitting some small outdoor recreation businesses in Colorado especially hard. Think about the price of a stand-up paddleboard or a ski jacket almost doubling. And some companies that sell Colorado-made products in other countries are cancelling orders altogether. Colorado Sun reporter Jason Blevins recently spoke with the owners of several small outdoor companies about how the tariffs are hitting their bottom line. He talked with Erin O’Toole about how they’ll try to cope in the coming months amid the uncertainty. The Mountain West News Bureau’s Rachel Cohen also reported on how tariff hikes could impact companies that make and sell outdoor gear. Find that story here. * * * * * Sign up for the In The NoCo newsletter: Visit KUNC.org Questions? Feedback? Story ideas? Email us: [email protected] Like what you're hearing? Help more people discover In The NoCo by rating the show on your favorite podcast app. Thanks! Host and Producer: Erin O'Toole Producer: Ariel Lavery Executive Producer: Brad Turner Theme music by Robbie Reverb Additional music by Blue Dot Sessions In The NoCo is a production of KUNC News and Community Radio for Northern Colorado.