How Commerce Strategy Drives Brand Growth with Amie Owen of Flywheel

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Amie Owen, Chief Client Officer at Flywheel. They explore how brands can connect with consumers through a stronger commerce strategy. Amie says marketers need to treat commerce as more than a media buy.She maps that idea across four pillars: media, creative, technology, and retail readiness. The conversation shows how those parts work together to shape the full purchase journey, from the first message to the product page and store shelf. She also explains why teams need shared goals, strong measurement, and better coordination.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.