How Community Becomes a Competitive Advantage with Peter van Teeseling

Community isn’t a buzzword—it’s a business strategy.In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print and packaging industry.Peter shares real-world examples of competitors working together, practical uses of AI, and what it takes to build a community that actually drives growth.Chapters00:00 Introduction & Peter van Teeseling’s Background  02:15 What dScoop Is and How It Started  05:30 Competitors Working Together: The dScoop Model  09:40 Why Trust Is the Foundation of Community  14:20 Real Examples of Collaboration in Action  19:30 How AI Is Actually Being Used in Print  26:00 Scaling Intimacy in a Global Community  32:15 Attracting Young Talent to the Industry  38:10 Leadership, Culture, and Doing the Right Thing  47:30 Measuring the Business Impact of Community  54:10 Where to Learn More About dScoop  57:00 Rapid Fire Questions & Closing ThoughtsUnpacking the Brand, Peter van Teeseling, dScoop, business community, leadership, collaboration, competitive advantage, print industry, digital print, packaging industry, brand strategy