How Companies Create Bad Performers | Elena Aylott, Revisited

When Elena Aylott was asked to lead HR at Oriflame Cosmetics, she initially saw the function as administrative and feared becoming a “chief firing officer.” Instead, she saw an opportunity to rethink what the people function could be. In this revisited episode, Dart and Elena explore how to remove the friction that gets in the way of good work, create individualized experiences at scale, and build workplaces where people can develop their potential, form meaningful relationships, and feel a sense of belonging.Elena Aylott is the Founder & CEO of Aylott Group and the former VP of Global Communications and Employee Experience at Oriflame Cosmetics. During her time at Oriflame, she worked to transform the employee experience across more than 60 countries.In this episode, Dart and Elena discuss:- Why Elena didn’t want to lead HR- Making HR more human- Why companies create bad performers- Creating personal experiences at scale- The power of small moments- Building a team without HR professionals- How language shapes culture- The real meaning of personal branding- Building one community at work- Creating transformational experiences- And other topics…Elena Aylott is the Founder & CEO of Aylott Group and the former VP of Global Communications and Employee Experience at Oriflame Cosmetics. She spent 16 years at Oriflame, including seven years leading the company’s global people function. She is also a Business and Leadership Advisor to Wisory, a Certified Leadership Coach for the EuroAcademy Leadership Institute, and a member of the TEDxStockholm Speakers’ team.Resources mentioned: The Employee Experience Advantage, by Jacob Morgan: https://www.amazon.com/Employee-Experience-Advantage-Employees-Workspaces/dp/111932162XThe Power of Moments, by Chip and Dan Heath: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978Mass Customization, by Joseph Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727Connect with Elena:LinkedIn: https://www.linkedin.com/in/elenaaylott/Aylott Group: https://www.linkedin.com/company/aylottgroup/Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.