How Companies Turn Everyday Words Into Private Property Through Trademark Law episode artwork

EPISODE · Sep 2, 2026 · 14 MIN

How Companies Turn Everyday Words Into Private Property Through Trademark Law

from The Invisible Hand · host Emma Reid

Think you own the words you use every day? Think again. In this episode, Emma Reid reveals how corporations are quietly turning ordinary language into private property, and why your local coffee shop might get sued for using the wrong two words together. 🎯 What You'll Learn: • Why Amazon has over 1,000 active trademark applications (including one that'll shock you) • The real reason McDonald's can legally shut down any business using "Mc" as a prefix • How 50+ companies managed to trademark the exact same phrase "Let's go" • What Google's $500 million trademark defense budget actually buys them • Simple tricks to protect your business name before lawyers come knocking 👤 Perfect for: entrepreneurs, small business owners, and anyone who's ever wondered why company names sound so weird these days. 📍 Chapters: [00:00] Emma introduces the trademark gold rush happening right now [01:45] Amazon's shocking attempt to own the word "Prime" forever [03:30] The Scottish restaurant McDonald's couldn't crush (and why) [05:15] How "Let's go" became 50 companies' legal battleground [07:00] Google's half-billion-dollar word protection strategy [09:30] Red flags that mean you're about to get sued [11:00] Three moves to trademark-proof your business today 🔔 Never miss an episode: Follow The Invisible Hand on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next favorite insight is one tap away. 🔍 Topics: trademark law, intellectual property, business protection, corporate legal tactics, small business defense Get new episodes at The Invisible Hand --------------- Keywords: crypto, market analysis, economics podcast, inflation, financial freedom Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Companies Turn Everyday Words Into Private Property Through Trademark Law

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