How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl

Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole. After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be. She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21. Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels.  On this episode, Erica shares the importance of email and how company-to-customer communication delivers value. Erica and Cole discuss: Customer retention and customer experience Customer loyalty Conversational commerce Targetting and segmenting  and much, much more! You can follow along with Erica here. The Backcountry Marketing Podcast is a project of Port Side Productions.