How Confidence Impacts Pricing, Profitability, and Business Success episode artwork

EPISODE · Jul 5, 2026 · 53 MIN

How Confidence Impacts Pricing, Profitability, and Business Success

from Profit Is A Choice · host Michele Williams

315: How Confidence Impacts Pricing, Profitability, and Business Success With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach. In today's episode, we're talking about Lauren's entrepreneurial journey—what worked well, what created challenges along the way, and how she recognized when something was no longer supporting the growth of her company. Lauren shares the mindset shifts and business changes that helped her continue moving forward with clarity and intention. It's an honest and insightful conversation about growth, resilience, and building a business that truly aligns with your vision. Topics Mentioned: Creating boundaries with clients Finding the right balance between creative and business-minded roles Intentional business growth Key Thoughts:  Formative experiences and mentorship can play a crucial role in shaping your path. Balancing a business with raising a family can be difficult. Gaining confidence in the value of the design work paired with proper compensation helps prevent burnout. Hire team members who align well with the company vision and who have a strong work ethic. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Lauren: Email: [email protected] Website: https://www.laurendeloachinteriors.com Instagram: https://www.instagram.com/laurendeloachinteriors     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

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