EPISODE · Aug 16, 2024 · 14 MIN
How Consumer Engagement Is Evolving
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show NotesConnect With: Scott Donation: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What this episode covers
Scott Donaton, Chief Marketing Officer at Versus, discusses the evolution of consumer engagement using innovative AI technology at Versus, transforming audience interaction across various media platforms.
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How Consumer Engagement Is Evolving
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