How Consumer Purchasing Behavior is Changing Today
from WJR Business Beat Hosted by Jeff Sloan
Prime Day sales hit a record 26.4 billion dollars, that's a nine point three percent increase year over year according to Adobe Analytics, data from this year's sales capture by impact.com shows that transactions fell by twenty-five percent, while conversion rates declined by thirty-one percent, and consumer spending was down forty-five percent during the period. So why the record spending amount? Inflation. We simply paid more this year, and we got less. And interestingly, the impact.com data shows that consumers are now taking nearly two additional days to research before they're buying, eleven days versus nine. Why is this significant? Because it shows that consumers are being more methodical and thoughtful and even shopping more intensively for best deals before they buy. for information about our collection and use of personal data for advertising.
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