How Consumers Drive Social Change: Insights from Dr. Amir Grinstein

Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University’s D’Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.” His work presents a comprehensive framework that connects individual, group, and system-wide levels of change. The study sheds light on how consumers serve as active change agents within broader social systems and introduces innovative approaches including coordination games and agent-based modeling to explore the dynamics of group-level transformation. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Amir Grinstein shared insightful perspectives from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions,” during his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.