How Consumers Perceive Layoffs: Offshoring vs. Automation...

What this episode covers

Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 8 minutes long.

When was this This Week in Business episode published?

This episode was published on May 2, 2025.

What is this episode about?

Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative...

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