EPISODE · Apr 9, 2010
How consumers view EnergyStar brand
from Energy Efficiency Markets Podcast · host realenergywriters
Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach-- "Gold" and "Silver" labels.
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How consumers view EnergyStar brand
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