EPISODE · Mar 29, 2024 · 51 MIN
How Content Can Save Lives with Amanda Todorovich | Ep 06
from Radical Content · host Amanda Todorovich, Eric Gray
00:00 Introduction and Background03:16 Building the Content Engine at Cleveland Clinic09:07 The Importance of Content Marketing in Healthcare16:42 Sustained Success in Content Marketing20:23 Content Marketing's Impact on Brand Awareness24:44 The Creative Process in Content Marketing27:37 Exciting Content Projects and AI Integration30:07 Creating Tone and Personality in Healthcare Content31:48 Medical Review Process for Content34:17 Evolution of Social Media Strategy36:47 Nimble Content Creation for Social Media38:07 Staying True to the Brand39:13 Being Inspired by Other Medical Content41:04 Knowing Your Brand and Purpose42:13 Evolution of Content Channels43:22 Changing Beliefs and Adaptation45:38 Creating Brand Champions Internally46:33 Improving User Experience47:43 Analyzing Data for Content Creation49:09 Seeking Inspiration from Media Industry51:42 Essential Tool: Slack51:58 Recommended Podcast: Marketing AI Institute52:39 Passion for Healthcare Content Creation
What this episode covers
In this conversation, Eric Gray interviews Amanda Todorovich, the Senior Director of Content and Creative Services at Cleveland Clinic, about content marketing in the healthcare industry. They discuss the challenges and successes of building a content engine at Cleveland Clinic, the importance of content marketing in healthcare, and the impact of content on brand awareness. They also explore the creative process in content marketing, the medical review process for healthcare content, and the evolution of social media strategy. Amanda also shares insights on changing beliefs and adaptation, the significance of knowing the brand and purpose, as well as the evolution of content channels.
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How Content Can Save Lives with Amanda Todorovich | Ep 06
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