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May 5, 2022 54 min

How Content Creators Make Millions

from My First Million Hosted by Hubspot Media

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about how easy it is for content creators to make millions, the women of Elon Musk, trademark scams, and more. ----- Links: * Naked and Afraid * How Is Felix Today * House In Habit * Justine Musk/Quora * WhistlinDiesel * xQcOW/Twitch * The Mind Pump Podcast * Jenna Marbles /YouTube * Trademarks and WTP scam * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ----- Show Notes: (07:10) - Naked and Afraid (10:20) - How is Felix Today (15:30) - Justine Musk on Quora (18:30) - House In Habit on Johnny Depp trial (29:40) - Celebrity poker game (36:55) - How much streamers make (48:50) - Trademark scam ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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How Content Creators Make Millions

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This one streamer who we're talking about what's the same? Excuse me in this case. How much money does he make? He probably makes between I want to say three to ten million dollars a year.

No way really? Yeah, probably five to ten. He's an easy estimate Ten man, ten is not even the upper bound like they these guys can make much more than that maybe up to twenty five million if they are Maxing out their stuff, but they don't always want to do that like I taught because I used to negotiate with these guys So you know, even before twitch like when I was just trying to get them to promote our products And it's like all right, I'm gonna talk to I want to talk to the streamer like no you don't get to talk to the stream Okay, fair. That's fine.

They're stars. I get it. All right. Who's the manager is it like you know CAA or WME?

I like for 95% of them. It's like it's a little brother Ray Ray Yes, I know this girlfriend are like exactly it's a ray ray or like hey Jenny, you know So how are you guys working together? Well, we moved in together like when we were 16 and then like he didn't do anything for five Years just my video game time and like now he's rich and so I quit my job to like check his email This is like a this shirt. It's like them.

It's like the gen Y or gen X whatever the young people know what are the young people call what are the young people call? It's like Gen Z it's like the head Tommy Bahama Gen Z. Yeah, I was literally I was about to start with the shirt So you're on to something what kind of what brand is that? Scotch and soda.

Yeah, these guys are the questions it there was uh, two I was with shopping this weekend and Like whatever the like Union Square and San Francisco and two dudes walking into the elevator with their scotch and soda bags And they were so happy it's like shopping makes people really happy I think that's an underrated born shopping is how happy it made them and they were just like it was two guys And they were talking to each other and they were still talking about their shopping Which I would say I never experienced that me and another dude just first of all going shopping together secondly after shopping Not just being like alright. It's done. Whatever like we don't talk about it anymore He was like yeah, I'm really happy with the color the guys again the color sick This guy just says awesome you shot there no I didn't shop there I was shopping for my wife, but it's in the same like area whatever like what you're shopping for her like with her She wanted to go buy I thought she was trying to buy like a designer bag Which by the way it the whole experience is crazy. Have you ever done that?

You were gone like yeah, I'm making appointment Yeah, well now they it's like a restaurant now. Basically they you go you put your name down They're like we'll text you to get in like you can't just walk into the store. Yeah, and um We go in and it's like I've got two babies and a dog with me. So I'm already like your dog to a leave a time store It's just my stroller has two children and a dog They're probably like sir.

You can't come in here. You have to leave the kids outside I don't think they saw the dog because the dog is so small and so quiet compared to the kids I think that just got lost to the shelf all the way. They for sure would have kicked me out, but we were like hey, you know We're here. We're here.

Okay, why use a lot? Let's do this and I was so excited just because I'm like alright whatever make this an experience and Like five minutes in I became like I went in with the best intentions I was like I'm gonna make this a great experience for my wife. She wants this. I'm gonna not just play along I'm gonna like be along I'm gonna fucking sing along with this and then like literally five to 15 minutes in I was just like Alright, let's just pick one I don't know which one do you like just pick the one you like?

They're like we're here and then like five minutes in like a letter They used to offer snacks you still do that and they're like we've never done that sir And I was like where the shot and then like There was like a section for the person that's like five stairs up, but I got a stroller at two children and a dog I was like y'all get an elevator and it's like three stairs They're like yeah, there is like a wheelchair lift over here. I'm not sure if you're wagon will fit But I got stuck in the fucking wheelchair lift going between like going up a four foot rise I get stuck and I realize I'm not stuck. I just push the door and it opens nobody was on the other side open the door There you're the Indian Curb your enthusiasm. Yeah, that's exactly how I felt.

Oh dude. Somebody said this the other day they go They go I was in LA. I was in LA or whatever in New York somewhere and Larry David was there at a driving range playing golf And they were like it's and they're like it was like something like just a hole in the wall Top of the drive and not like a nice one. It's like mirror where he lives or something So he just popped over it's like 2 p.m.

On a Tuesday It's a balls and they're like I overheard him and nobody even nobody pays any attention You know, this just looks like an old guy No, you know what he does and he's talking to the lady who sell the kids to the balls the balls are the balls are $11 And he's like why does it be $11? He's like He was negotiating the price or like he was like a super rich guy He's like it's not the price $11 down gotta have a 10 but a 10 not enough for me to 10 one bill we're done now I get a new 20 night what do you give me five and four ones? I'm gonna do it these ones like like an actual I like that real life for sure All right, since we're talking about entertainment and content I have to tell you about two different things So we're gonna call this segment. I'm happy freaks it freaks exist Here's the craziest content that I've consumed this weekend on every show Yeah, no, have you uh have you seen the show called naked and afraid?

I've heard of it, but I have not watched it It's like it's a serious thing. No, it's worse than that So what they do is they take two strangers and they drop them off in like the jungle in South Africa or Age I don't even know where the exact locations are it's all over the world But like remote remote locations oftentimes places that's like 110 degrees in the day and like 50 degrees that night So you're freezing they take two strangers. They put them in this area. Okay, they give them nothing sometimes if the water's really bad They'll give them just a pot just an empty pot and and I'm a shetty That's basically it and they make the two strangers meet and work together to survive for 21 days and they're completely butt naked They're not wearing anything they're entirely naked and they've got to like spoon at night to stay warm Otherwise, they're gonna like shiver and like is it like two dudes two women makes What are you usually usually so usually like a man and a woman?

But then they like throw like curveballs in there So like they had this like guy I think it was from Australia and they played him out like he's like this like redneck hick guy from Australia And then the woman is a transsexual and she comes on and they set it up So like they like you know how is this conservative guy gonna feel about this and he was totally in like the whole show It was like oh, you know, it's okay like everyone's like unique and he's like totally kind and like oh man He's breaking the stereotypes and they like hug it out and they're like you were we'll protect it one another we're team And so that's like, you know, like one of my anyways the show is amazing is like they're like doing this together It's ridiculous and the hardest thing I've ever seen and I don't think they get paid a cent you have to watch this show It's ridiculous. So they have to survive for how long 21 days 21 days and so what are they doing? They're going and hunting or they're just like eating they're like usually like we have to make shelter They're like we have to go figure out how to make a fire all sometimes It's in a rainforest and it's raining. They're like I don't know how we're gonna stay warm We're not gonna eat and so sometimes they won't eat for days for 10 days one one episode a guy made a bone arrow and shot a bird It was awesome another episode a guy tried to go and wrestle a crocodile to bring back and to eat Oftentimes I've noticed another like trait.

I've noticed is usually the women are way tougher and way calmer Like significantly like the men are like come out all aggressive Like this is gonna be awesome and they're like trying to cheer the woman on like let's do this And then they like it worn out after seven days and they bail and the woman just stays by herself and does it? So usually though, it seems that women are mentally stronger. It's amazing. It's a it's a it's a wild show.

I cannot believe that like people do this Okay, that's amazing. What does that have to do with you put a tweet in here also next to it's completely unrelated Okay, it's under the theme of I'm glad that freaks exist the second thing there's this guy What's his name Felix Felix? What's the URL of his website? You know is it like Felix how is Felix that today?

So this freakin guy for eight years he tracked hundreds of different parts of his life So and I have a list up So he tracked the easy ones like wait steps and diet, but then and then alcohol But then you tracked his mood is stress use rescue dot me at rescue time I think it's called an app that tracks which programs he was using on his computer how much time he spent on his cell phone his mood His energy is sleep. How often he how many texts he sent that day? How often he talked to friends? If he was more productive in the evening or the day if he took any drugs What city was in what the weather was how hungry he felt did he feel lethargic?

Did he feel stressed? What else did he it was like just so much stuff? He had 30 or 40 or 50 thousand data points and it's all done in an engineer like way where it you know He could say like well I was 46% more likely to say I felt sad if I didn't see a friend in the trailing three days like there's like what Can you read out some of the findings? Yeah?

Like for example how does longer sleep duration like how to sleep affect my day is like if I have Let's see so if he had more than eight and a half hours, okay I think he made it's less here, but he's 65% more likely to have cold symptoms 60% more likely to have a headache He uses social media 40% more when he sleep sleep deprived 30% more likely to be a rainy day. That's interesting Yeah crazy stuff 20% less likely to hit the gym actually no longer sleep duration This is I didn't read it wrong. He's saying if I sleep more than eight and a half hours all those things are true Which is great read another one read some of the other ones it like it's pretty it's pretty amazing But there air quality and various rooms like I'm not even gonna read what goes beyond that But just like measure their quality is crazy Wow, this is wild. I mean I'm scrolling I've been scrolling for like the entire time you were talking and I'm halfway Through this guy's findings.

This is not is he okay? He's a night. This guy's a freak the funny thing is he tried everything And I'm like this guy okay, okay, okay, I need an answer It's just not at the top is you okay? It actually says Felix feels alright and updated one hour ago and it says what city he's in it's like amazing this first little table Wait height sleep and then goes last meditated 41 days ago inbox 20 emails personal to-do lists hundred seventy nine tasks It's pretty wild is sleeping heart rate for 59 beats per minute So if you scroll all the way to the bottom he's got one sentence that kind of like summarizes this what and he says do like a Control my computer software if you like a control F build or something like that You might find it where he says basically building this and having all this information I'm happy I did it because it's just like a fun way for me to nerd out But it was not beneficial and it doesn't make sense for anyone else to do this So you were saying the main it says the main conclusion.

It is that it is not worth building your own solution and investing this much time So that's on the building your own solution I'm very happy that I built this project in the first place. It gave me much better awareness of everything going on in my life I'm excited to have this have built this way to wrap up this project and showcase an outcome So he's done this for eight years you said yeah Wow Amazing yeah truly amazing how did you find this guy on Twitter? How is Felix that today if you want to check it out? It's nice.

It's amazing. It's not really nice. I'm not gonna lie. It's awesome.

It's totally unnecessary and absolutely amazing Like I would like to have this if I just could do no work or like, you know touch a button once every five hours Like, you know, I'm down to do that But I don't want to remember to log all this stuff his story and so this guy's incredibly interesting his story I read I like research a lot of them because I thought he was amazing He said he moved where does say where he's from is he from Vienna or somewhere like that? Yeah, and he moved to San Francisco in 2015 to work at Twitter and then after a year He was like, you know, I don't really like having an apartment I'm only gonna live on an Airbnb in San Francisco and then he was like I'm just gonna leave San Francisco and so for the past Like seven years. He's only like he doesn't own anything other than a suitcase I think and that's how he's been living good for him. I like it.

I like the I like the segment to Glather Freaks exists Can I tell you about another freak? Yeah? All right, Elon Musk so the the it's not actually about Elon This is about his wife. Have you ever stumbled down the rabbit hole that is Justine Musk on Quora?

She talks a lot of crap she's cares out a lot of their she's she like is it sounds like you want didn't treat her wonderfully And she lets the world know like she airs out their laundry. Well, I don't know I don't know about all that. What did she do that that aired out as long? I'm not sure that's true.

She said that he was driven in everything But she also said like I don't want to exactly paraphrase I don't remember entirely but I remember like she gave like a TED talk and on Quora. She's like yeah It's like living with him was horrible because he wasn't there. He we were all like second and third place to his work. Yeah Yeah, yeah, she says things that you would That's not air not a serious.

I don't just come that's common sense almost He's a free watch. I'm pretty sure you know something Great about the experience. I was you know, maybe less for longer, but dude I find her to her Quora to be fascinating She has and it's not all just let me tell you about Elon Musk. It's like, you know, she answers questions about a bunch of stuff She's done it for a piece of author 70 years.

Yeah, so she's not there's a very smart novelist And so she answers some questions. I'll give you a couple of the answers that she gave So somebody said how can I be as great as Bill Gates Steve Jobs Elon Musk or or Richard Branson? And so where's her answer? Let me find it.

Have you been watching the Johnny Deptile a little bit dude. It's so good. It's so good. It's so exciting Why are people but why is this so fascinating to people?

There is okay? You want to know another freaks exists moment go to Go to this Instagram account before I even go back to this just need must be this is crazy and this is also like kind of interesting I wouldn't have guessed that this is a thing but go to the Instagram account. That's called Was it called how is habit or something like that? It's called what's it called house in habit?

So this person Jessica Reed Kraus. Wow, what are the odds both of them? He looks Kraus and Jessica Kraus. Maybe they're married So she lives in Southern California and she calls herself the queen of the carpool the Hollywood philosopher Stereotypical Scorpio tendencies and then she was a Okay, what's the Scorpio?

I don't understand what that all like LA things. It's like, you know, here's my favorite crystal Here's my horoscope. Here's my Ben Mo and here's my casting tape So she basically covers trial like Hollywood gossip, but in the craziest amount of detail you'll ever see so literally her father account She's got 850,000 followers. That's just like an independent person and she's been posting every day about the trial Like if you go click her story, there's like 50 like maybe more.

Oh my god There's like 80 story frames right to like tap through and she edits it like crazy It's like insane So like today's not a good one because it's like there wasn't like a trial thing But like if you click like ten in it'll be like she'll cut like a little clip of Johnny walk in and there's music She overlays and then there's like a little thing that she cuts in this news clip from Fox and then she adds on top of that Then she transcribes a whole bunch of stuff and like puts the transcript there Then she does the background research and so I know several people who are following the whole trial They don't watch a single minute of the trial. They don't read the news They just follow it through her story because it is so crazy in depth and Somewhat addictive and entertaining and like first when the first one was like okay That's where you you got it to something weird then I heard it again And I was like you also follow that random person and the yeah, it's great And then I looked at that I looked him up and she has 850,000 followers And I was like holy shit This is crazy that this is like one of those niches that you wouldn't even really know exists But of course it exists and of course it's a big deal It basically takes the tabloid but it repackages it from a tabloid into like any individual person's Instagram can become The juiciest tabloid in the world if you just put in the effort and she puts in mad effort Well, she just covered I was looking at her stories that there was a guy a couple of days ago He looked like he was dressed like he was about to go to be a waiter at a restaurant And he couldn't be at the trial So he was on zoom and he was in his car and he was sitting there with his camera from him And he starts vaping on the call and he's like take a hit of vape and like exhale all this smoke while he's sitting in his car waiting for the judge to Ask a question and then it's clear that like he's got a go So we started driving out of the parking lot like while he had a vaping while he's answering the calls And he's like all right you guys good. Yeah, it's everything all right. I go he's just he's like vaping while driving away during this trial But all right, what about Justine?

Okay, so Justine must okay So somebody asked will I become a billionaire if I'm determined to be one and I put in the necessary work? First answer no one of the qualities of the self-made billionaire is the ability to ask the right question that is not the right question It's not to say it's a bad question It just won't get you to the part of your mind that's working to help you and melling things over while you're doing up other things and sending up flares of insight You're determined So what you haven't been you haven't been racing naked through shark-infested waters yet Will you be determined when you wash up on some deserted island? It's only to bloody ragged beaten staring off into the horizon with those sign of rescue and she says she goes through it She's like you know, the world doesn't like the final thing The world doesn't throw a billion dollars at the person because they want it or because they work so hard they feel they deserve it The world does not know does not care what you want to deserve the world gives you an exchange from something it perceives to be of equal or greater value And anyway, so she goes through and basically like, you know, the long story short was no Billie doesn't come on Cora and ask these questions But it'll be like if you just go through and deep dive that the search run on on Cora And it's a fun like 20 minute read because I think you get little snapshots into somebody who knows Elon Musk really well Has been around somebody of that like, you know, kind of like the greatest entrepreneur and inventor of our lifetime Somebody knows him from a different angle, but then also somebody who's just like smart and objective So they're not a fanboy nor are they a hater? It's like someone who I actually kind of respect and you know, believe their opinion on these things obviously Everybody's got their bias, but I feel like with Elon Musk normally it's hundred percent fanboy or hundred percent hater Or just completely uninformed and like this is none of the above this is something else.

This is informed They're not a good ones that she's written up. Yeah, there's a bunch that are just on so I started with like Elon lines And then it'll be like, you know, you know, you know, you know, should I actually break up my girlfriend like let's see what she has to say About that like you just read like you know her kind of take on philosophy I don't know. She's a fascinating character. The other one is Grimes just did a podcast with Lex Friedman I don't know if you saw saw that I heard about it.

So Elon's current I don't know what I don't know if the married girlfriend something baby mama I think I had to babysit the other but they're not married or something like that and I together anymore She did a podcast and you could definitely see Like how these people would get along like she even talks like Elon in this kind of like slow measured weird like finality type of way of speaking, but she's talking about like, you know Like how to raise kids or like, you know, there's like, you know, what you think about like, you know, free speech on Twitter So like that like start ass or just like I do nothing. I should have an opinion on this He's like oh my god, and it's like such a love thing to say she's like I feel you know, I'm too close to the situation I actually I should not have an opinion on this. I shouldn't have an opinion on this It would not be Future humanity this to come up that weird kind of yeah, it's like not like I thought I knew nothing about her So like you know, I just from afar is like, oh, I think he'd be like a musician or something like that Okay, she's probably like, you know, like some you know, just like beautiful happy bubbly pop star and it's like no It's not that at all. Okay, she's kind of like alternative alright I get it but still you know like I don't know There's magic and into like just like kind of like a extra for people person and instead it was like, you know She was like, oh, they're like how's it bit?

You know, like tell me about like you just had a baby, you know, what's what's mother who didn't like for your owner And she's like it reminds me of my favorite graphic novel stuff like graphic novel And then she named some Japanese like graphic novel that you know, she can be read it. He's like no It's like it's called I have no mouth, but I must scream and that's what having this baby feels like because they're helpless Right, they can't even control their muscles. They can't say what they want they can't express what they need But they need something and there's trying to scream but it's as if they have no mouth I was like, oh like pretty dark take on like motherhood, but like I don't know also interesting and insightful at the same time But yeah, that's been kind of my like that's my contribution to the I'm happy that that that freaks exist because like yeah I'm happy that there's people that are so different and So interesting and we will live life in a way that's like interesting But like uncomfortable and I get to be comfortable and just watch them do interesting things But you know that dude. I love it that Teddy Roosevelt quote that everybody all every entrepreneur loves to put on fucking Instagram The man in the arena is not the critic who counts.

It's the man in the arena whose bloody had beaten and whatever You know what? It's also tied to not be bloody and beaten and just a casual fan in the arena eating popcorn watching other people get beaten up And then going back to your daily life like that's actually a pretty tight position that like most people should go into and not try to be like You know the gladiator dying in the arena or the critic hater. You don't need to be either one Our software is the worst. Have you heard HubSpot?

See most TRMs are coupled together next hubspot is easy to adopt and actually looks gorgeous I think I love our new theorem our software is the best hubspot grow better Dude, you realize that to some people I think you and I are that entertainment where like I'll have some people like reach out to me And I think it happens to you it's like oh you should do blank. It's like you really just want me to dance for you Yeah, really? Yeah, that's something to dance. That'll be a lot easier.

That only takes a few minutes. You're okay. Three years of my life is starting blank You should talk about this. Oh, you want me to go get a PhD in something?

I don't know Okay, cool. That's not the podcast works. He's not the podcast works. I'm weirded.

Don't realize it. Then I kept up Sam he's weirded doesn't realize it. Then we kind of point out that's weird about each other. Then we go away I'm like you guys think we're both weird Yeah, I mean we are that some people were there just like want us to dance but dude, that's why I love the youtubers Like there's this guy I've been following.

I think it's called like whistlin diesel. There's all these youtubers where they got they get Whistly I think it's whistlin diesel. So he like has all this acreage out in Indiana I think any just like builds cool trucks and cars and just like Rex on basically like, you know He'll build like remember that as a kid. I think it was called a power wheel It's like the like the little toy trucks for kids where you like sit in it He'll build one of those it's not really one of those But he like builds a version of that that has a massive gas engine in it It goes like a hundred and twenty miles an hour, but it looks like a power wheel So just like doing things that like you think you'd want to do in the country But what's in you know when you're out there in the land and like just breaking shit and like blowing stuff up Doing all that but what's crazy is these guys do it and then they start making money from it And they're like all right now we have more money to stand up bigger stuff up and build stuff up like Or there's all these guys on YouTube who will like get like a 50 caliber rifle So like this gun that's like huge and scary and they're like you think I can shoot through that car Like let's just try it Let's even go straight through the car or what would happen if we just shot this at like a huge block of metal How deep will it go like just all these like stupid stuff that you would just only do like either when you're high or you Just dream up but you're afraid of losing all this money They do it and I get to live through them and I'd love that wow that's cool They're actually kind of related note.

So mr. Beast basically does this but he's like exactly you know He's almost like a hundred million subscribers on YouTube So did you see this thing that's going on? I doubt you did because it's like you know you said your gen why this is like Gen Z You know shit, but basically there was a celebrity poker game last night with basically It was a program last night that had like I don't know how many like 50,000 or more people watching it live streamed on twitch and YouTube and it had mr. Beast who's the number one youtuber like or whatever one of the biggest youtubers ninja Who was the biggest streamer for like a long period time excuse ease the biggest like one of the biggest twitch streamers also So there's basically like four or five Huge content creators then it was Phil home youth who's this like famous like pro poker player That's on TV all the time Tom Duand who's like one of the greatest poker players ever So it's like a couple of pros and a couple of Contaminators and it came in it was a $50,000 buy-in game But they could rebuy and so it's called a million dollar game and basically this was being last night And none of them were like playing seriously because they were like hey They're all rich and be they were trying to make for good content And so they were like they're playing this game.

It was very entertaining game It's probably like the one of the most entertaining like uh, they're like online or like TV poker games that I've seen like in a long time And I just thought it was a great idea. That's a pretty short list I would imagine No, I've been watching for a long time So I actually care about online about poker and have watched a bunch of like World's just boogers or what happened so basically shout out to our girl Alexandra Boates as you know her. She's the chess girl Okay, I did a pie. Oh, yeah, we talked about her.

I did a pie guess Yeah, so she's a streamer kind of a greater who's like her and her sister I don't think they're twins, but I think they're their sisters they um, they're like chess map like I don't know if the grand master or the master Players or whatever, but they're like they're like great at chess But also great at content so they have like a big following or whatever and so she just cleaned up in this game And she's not like a great poker player It's just like they were they're all kind of playing very loose And she won like a half a million dollar pot like you know just kind of like with a nine That's like kind of like a lucky hand or whatever and the pros were sitting there like just kind of waiting for a good car Like waiting for good to play good cards They're just playing smart whereas mr. Beast was like just playing kind of like any hand you could get into and then he'd be like He's just like I just want one clip to go viral like that's what I'm here for It's from one clip to go viral because they're like I can poker you do this thing where once both people go all in you Cuz all right normally you just there's only one card left and like one of us One of us will you do something called running it twice which kind of like smooth and zap the like the variability like it's like running multiple Times in a simulation so you'll get like more possible outcomes So you can run it once running twice running three times 24 times and he's like no We're gonna run it once he's like we need this clip to go viral It needs to be the highest aches with the biggest heartbreak and like the easiest to understand and you can see the poker pros were like Okay, I guess I like it makes sense It's like to be so funny just to see these guys playing with totally different like agendas and styles and also They were miked up the whole time and there was no edits because it was live And so you can just hear them like bullshading about whatever to each other and like you know people from different worlds kind of just like so You just like so like you know how much how to do plays like I've been I don't play like this is the first day off I've taken it for years. He's like what do you mean like how often do you stream every day for 10 hours a day? He's like what he's like yeah, and he's like this one of the few like one of the rare this guy Excusey and they're like how long you do that for seven years?

Player looked at the streamer like you degenerate which is hilarious because I thought I was normally like the biggest degenerate Who sits at a table playing you know this like stupid card game for five hours straight losing money? Is that real well someone well someone really streamed for seven years every single day for 10 hours? Yeah, yeah that happens Like not 10 usually it's not those exact numbers But people have streamed every day for 10 years and they'll stream like five hour streams or something like that as like they're Normal stream and some guys do 10 hour streams and then they'll usually take one day off a week Maybe I don't know XCC specifics, but like yeah, he he's like he's not and when he's streaming. What's he doing?

He's playing video games any game so he was like big and overwatch But then overwatch stopped getting like popular he got more popular because his personality's pretty big He's kind of gets wild on the stream and so now he'll go he'll do whatever to play, you know virtual farm simulator He'll play like you know a shooting game. He'll play like whatever the game is he calls a variety streamer Which is basically like at that point they've stopped coming for the game and they're coming for you and so is he funny Like yeah, what what what great about him? He's funny and he like he like rage He like gets enraged pretty quickly which is like a big thing out to it Just like you got it like show emotion So like you see in basketball like golf is the ultimate example of this and this right? I think traditional sports can learn a lot from online content There's traditional sports they teach you like if you ever watch a basketball press conference They're the most boring in the world like yeah, we're just gonna take it one game at a time You know they're a great team abstract to them, you know We just gotta keep putting one foot in front of the other It's like oh great, you know like super boring whereas you and I love UFC because that one guy would be like he ain't shit I'm gonna kick his team his ass and his old teams ass You know like they just like they like talk shit to each other so that adds a level of like drama and excitement Streaming is like that but like 24-7 where they're just constantly you know talking shit to their teammates about themselves about you know The game about like the characters about strategy about whatever so they show a ton of emotions He'll throw them out so break the keyboard He'll like you know like spit and scream and you know like he'll get angry How does he have enough energy to do that every single day just what he does man I'm like he's sitting in a chair for he's sitting in a chair for ten hours a day different yeah You may not like this performance exactly somebody said this thing hilarious line very big so she won the Alexander won the five hundred thousand dollar pot and then she like won another pot she was like up six hundred grand She came in at 50k and she had like a six hundred fifty thousand dollar chip stack and like she went so many chips She couldn't even stack them in time like the next hand needed to be dealt But her giant her giant chip stack was just blocking the tap the table and she's like um I need help stack of the chips and they were like you were not gonna help you stack your chips You just took from us and like the pit boss comes over to helping and then mr.

P's goes She's single-handedly gonna close the wage gap I Just rolls and Great idea by the way like a like a high stakes poker game amongst personalities in any niche I actually think that's a good marketing idea. Just one streamer who we're talking about what's the name? Excuse see in this case how much money does he make he probably makes between I want to say three to ten million dollars a year No way really yeah, probably five days easy easy estimate Um, ten man, ten is not even the upper bound like they these guys can make much more than that Maybe up to twenty twenty five million if they are Maxing out their stuff, but they don't always want to do that like I taught because I used to negotiate with these guys So you know even before twitch like when I was just trying to get the promoter products And it's like alright, I'm gonna talk to you know, I want to talk to the streamer like no You don't get to talk to the stream you talk to the manager. Okay fair That's fine.

There's stars I get it. All right. Who's the manager is it like you know CAA or like WME and like for 95% of them It's like a little brother Ray Ray. Yeah, I know this girlfriend are like exactly it's Ray Ray Ray or like oh hey Jenny So how long you guys are working together like what we moved in together like when we were 16 and then like he didn't do anything For five years just by video game full time and like now he's rich And so I quit my job to like check his email because they'll be like yeah We do like brand deals and like cool So like do you like a deck you guys can share about like you know, it's that's they're like now you could just like go on and see How many people watch them?

It's like a lot and it's like so like you have this deal with like Red Bull Like logitech like surely you have like a brand that and like you know when you pitch them like we don't pitch anybody like like basically I think I got to know people it's like they just get inbound into their email and then they just decide they ignore 95% of it Even those people literally throwing them like like people can get paid Like the small even like like less hyper like ninjas a different tier Ninja does have a proper manager and like actually his girlfriend I think is his manager now his wife, but like he had a proper agency behind him and they pitch red one All this up but like most streamers somebody will approach him be like hey I'll pay you two thousand hours an hour to play my game today and they're like not again Looks boring. I'm not gonna do it right because like they don't want to lose their audience or like piss off their audience too much Or be seen as selling out and so they turn down so many opportunities that they could have because they don't want to be seen as a Sellout nor they want to like bother with anything It's like dude by the time I've done streaming for 10 hours like imagine in this podcast 10 hours a day Or eight hours a day you have zero energy left to like do anything else and so you just like you don't want to even think about it So and do a lot of them have any expenses or are they just paying taxes and rent and just stacking cash? Yeah Like so many streamers. I mean they could be worth 30 or 40 million dollars liquid.

Yeah That's crazy. Isn't it? Yeah, like ninja got paid You know I can't say the number but stupid money to go stream on mixer like a competitor to twitch I think I got late. I think the number got leaked because something happened Maybe I think twitch got hacked and like all the spreadsheet got out.

You know what I'm talking about well That's the that's pretty visible anyways. That's that's just what they earned directly So basically the fans subscribe five dollars a month or six hours Whatever to the channel in order to like kind of just like show their support and get like special emojis that they get to use and Sometimes the streamer can turn on or subscribe or only chat but but for the most part like they get donations that that most people can't see How much donations they get did they get subscribers directly? That's a monthly recurring subscription then there's brand deals and sponsors that didn't show up in the twitching because that goes direct And it's like they just pay the streamer directly It's not part of twitch and so there's like other and then you know games come to them and pay them Hey, we're doing a brand launch. We want all kind of the big streamers all playing valorant today And they'll drop you know five million dollars on that campaign because they know that if they do that they become the it game and Millions of people will get to see their favorite streamer playing the game and saying awesome It is or whatever showing it off.

It's worth it to them because they're gonna make way more than that Have you seen intro calm have you been intro calm? Yeah, I looked at investing in it, but I decided not to so I talked to the guy Who started like I went to I went to like a car racing class and he like a friend of a friend brought him I got him he's a cool guy He was like hey just sent for intro calm and basically what you do is you just like put that you're available a certain hours amount of certain hours a week and Someone will pay you like two thousand dollars an hour in 15 in a minute increments to talk to you And I was like I don't know man I feel kind of sleazy doing that and he was like well just try and I was like okay Well, you know you see nice whatever I'll kind of do it just to like geek out and try this new product and I signed up for it And I've been getting bookings like crazy and between I'm at the face now a little bit where you know It's coming up on this July will be a year and a half since the acquisition Yeah Time zone or we are we think it here I could like it though yeah So it's coming up to that time and I'm like alright do I like start a new company What am I gonna do what should I be doing and I signed up to intro and we're doing this and I got that little copy that thing I got like this air BAB and I'm like well besides like the fact that like I could live off interest like off my nut I'm like that's kind of cool like there's all this income coming in There's so much and I'm not trying to like I'm trying to do this like brag shit But I'm saying like for a creator that has a mildly big audience. There are so many ways to make money It's pretty astounding and we're not even that I mean we're just like semi popular and a relatively small niche So like let alone if you're like these twitch guys and you you're actually really popular But it's pretty astounding how many like revenue streams are available to us just because of all these just like we all these crater type tool things Totally like I saw some guy tweeted today. He goes bro.

I almost give me my blue check back I had like 80,000 likes like it was a guy. He's like a he's a Like man city or something like that and I was like he's got like millions of followers I was like wow, you know like it's like there's so many levels of fame like that guy's not famous at all compared to like you know Justin Bieber whatever just me was not famous compared to whoever but like you know down if you go 20 runs down the ladder It's like we're like moderately known in a tiny niche And then I sent you that link of those guys who discussed like bloody builders or something like that they're like discussing like working out or stuff like that Like a way to set up. Oh, yeah, I was on their podcast. They're awesome.

What? Yeah, yeah, I was on their podcast a couple years ago the mind body Wow is it mind body pump or just mind body? That's the ultimate resume for your for your fitness influencer career. I did it.

Yeah, like I think that video had like I don't know I want to say 80,000 views or 150,000 views. So like that which is not like you hear of bigger numbers But that's big that's like we get less than that at our YouTube And I feel like we're big now they're big and they're in just like another niche But they're in each let's them do a lot more because more broad the peel like it's a bunch of dudes out there who want to be like more muscular like people want to lose weight And so, you know, they can flip on one, you know white labeled supplements or course or whatever the heck they want And you know that that type of following can print Uh, I don't know again five to ten million dollars a year for sure Probably, you know without like the stress of being an entrepreneur trying to invent a new product and go to an each And then it all goes up to downside right like the guys streaming 10 hours a day for seven years straight Like the biggest problem with content is you're usually on a treadmill And like you know you feel like you can't get off like twitch streamers have this all the time where they feel birthed out because they're just like They feel like if they stop they'll lose everything and this is true They stopped they actually do lose quite a bit of like, you know, like sway with not only, you know, there's drivers But the algorithm and things like that. So, you know, I think that's the downside of these models You have to build a business that's beyond that so those guys that what's it called? The uh, I listen to it all the time.

I'm totally blanket. My body pump is that what's Sal and Adam? Uh, it's like they're based out of a Sacramento So they um, they just bought a bunch of air beam or they bought a bunch of properties and they're turning them into fitness air beam bees And so that's like a good example that will it will extend beyond them, but uh, yeah I mean like what do you do like have there been any examples? I think you know who Jenna marble says Yeah So she's like she was got popular in my mind when she was on bar stool and then she bailed and went to youtube and became like one of the biggest youtubers of all time I'm pretty sure that she like got her cash and got her money and I don't even think she posts anymore even though she has Many many tens of millions of subscribers.

I'm like internet so I can't even pull it up. How many subscribers? On youtube I think she's got a ton on youtube. I think she's like 50 or 60 million She was one of the first people to get popular.

I feel like she got popular like I want to even say before youtube she got 19 million subscribers. She's been off for 10 years. Uh, when was the last video? I had no idea.

Uh, she posted regularly. No, I don't think she posted regularly, but she has a brand of dog toys called kirmy and worm and mr marbles Um So she was one of she's had 20 if she says she has 20 million or 18 million she's had that forever And i'm pretty sure she's just like made her money and bailed and just left Yeah, like her last video was one year ago. It was tasty. Nice.

I did that too, right? He was blocking every day and then he got paid and he just says i'm out. Yeah It's the way to go. So I think if you're on that intensive treadmill, it's it's pretty tough if you can't like You know get you out of it by the way.

There's a guy who tweeted at us. He's like, I think he listens to podcast Um, i'm gonna find his like exact details later because it's hard to just twitter DM searches like impossible But basically there's a guy who's just buying up Uh youtube channels that are non-faced non-face youtube channel such as the brand it is something else Um, so there's no gen of marbles. There's no personality to it and uh he buys these up for You know, he basically, you know, he's just looking at their youtube like He's looking at their youtube like, you know revenues or whatever and he's like cool. I'll make you this offer so I can uh I can buy this thing out for this much or whatever and uh, and it's like interesting I hadn't really heard of somebody rolling up youtube channels like that, but I think that's a pretty cool niche I think that would be a good idea I think if you did it with a face it'd be a horrible idea because I imagine that if you could make a list of people who you'd like to have work for you A youtuber would be incredibly low on that list Well, yeah, right it's hard to buy them outright because they you know, they no longer have the motivation to Create content and then you're stuck because you can't just be like, hey, it's me now.

I'm here Yeah All right, what else we want to do Uh, let's do one other one dude, so have you ever filed for a trademark, uh yourself It's kind of a pain the butt and I think I had a lawyer do it. Yeah, but I like went to I tried originally like Beatstrapping it and just like you know my own. I didn't do it So I get this I get this a letter so this letter comes in the mail, uh six months after we file It's from this company called wtp. I'm like, oh, maybe it's about it.

Yeah, sounds legit Uh, it says at the top trademark publications and it's got our company name our address and it says reference number blah blah blah Classes blah blah blah and then it has a giant thing of our trademark and it says here's your fee for $1,420 please pay the amount on acceptance within 10 days by check don't forget to quote your reference number make it pay That is a scam wtp. I'm like, oh cool, but I thought I um pretty sure already paid for the trademark So who's this what's this for and then here's what it says in the like look at this uh, fine print here in the bottom Yeah, the bottom box here. So like you see this like size three print Uh, so here's what this says do your madam or sir. Oh now you're sounding like my uncle in India writing an email to me Do any time I get a dear sir.

I know it's I know it's not good. Yeah Dear sir and I find Dear sucka, um, right so it says the publication of your public registration is the publication of the publication of Your public registration of your trademark is the basis of our offer. What does that mean? All they're gonna do is just publicize that we have made a trademark.

That's what they're charging me for $1,400 for do they work for the trademark office? No, it says so here's what it says um Uh, this is an offer for free entry into our database Wwpt wtp-register.com. This is not an invoice. You are not required to pay the above amount unless you accept this offer Oh, the details are in our general terms and conditions, right?

It's like what a scam and you know, all they do is they just monitor every trademark Biling which is yeah, gotta be you know, I don't know what tens of thousands a year and then they just send this letter out They're just fishing for a sucker. They're fishing. It's just like a sir out there the car the one sir. Yes, sir sure for sucker They're just looking for uh, have you seen a car warranty or home warranty shit?

No, it's the same It's the same thing. Have you ever met anyone who runs one of these scams? No, if I did I'd give him a strong talking to it would be really fun to like just like uh Have you seen on the office they go uh, michael's got has to ask a question But he can't sound mean instead of saying how do you sleep at night? He just says how do you sleep at night?

That's just like Like the bosses are around but Toby's leaving and then he's gotta change his budget to like where do you get off? Who do you think you are? That's like the type of questions I wanna ask these people what do you like what do you how do you go to bed at night knowing that you're just uh That's the question to you WTP. How do you sleep at night?

Amazing all right we can wrap it up there. That's a bunch of ideas. We didn't talk about any of them but that's okay. We can do it next month

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This episode was published on May 5, 2022.

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