How Content Marketing Became a Thing

Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understa

Episode 21 of the The Business Of Marketing podcast, hosted by A. Lee Judge, titled "How Content Marketing Became a Thing" was published on May 20, 2021 and runs 44 minutes.

May 20, 2021 ·44m · The Business Of Marketing

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Summary

Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis. We discuss some "Content Fails" and Robert gives advice on how to avoid them.

Episode Description

Ep. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.

We discuss some "Content Fails" and Robert gives advice on how to avoid them.

A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

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