How Content Marketing Became a Thing

from The Business Of Marketing · host A. Lee Judge

Ep. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis.We discuss some "Content Fails" and Robert gives advice on how to avoid them. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

What this episode covers

Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media companies that they need to be. We discuss ad campaign marketing vs content marketing. Robert helps us understand the multiple parts of Content Marketing, from strategy to production to analysis. We discuss some "Content Fails" and Robert gives advice on how to avoid them.

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How Content Marketing Became a Thing

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This episode is 44 minutes long.

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This episode was published on May 20, 2021.

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