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How content works in the world today

EPISODE · Oct 24, 2021 · 47 MIN

How content works in the world today

from The Marketing Companion · host Mark Schaefer

Jay Acunzo and Mark Schaefer discuss how reach, resonance, and relevance are intertwined and evolving into something new in a post-SEO world. They show how expertise is now a commodity on the web unless you have the brand to go with it. They blow up the notion of monetizing an audience into some practical and rational ideas. This episode will re-frame your idea of how content works in the world today. 

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How content works in the world today

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