How Contractors Win on Social Media Without Faking It 🎥 | Talk Of The Trades | Ep. 017

💪 How contractors win on social media without faking it is the focus of this episode of Talk Of The Trades, as Dennis Ayotte sits down with Jen McKee of Kee Hart Marketing to unpack what actually works for home service businesses. They cover authenticity, video strategy, consistency, profile optimization, and why contractors need to stop overthinking content and start showing up as themselves. 💯 😎 If your marketing feels forced, inconsistent, or overly polished, this episode is packed with practical takeaways you can use right away. Subscribe, watch to the end, and share this with a contractor who wants better results from social media. ✅ 💡 Chapters 💡 0:00 Introduction to Jen McKee 1:38 From restaurants to marketing leadership 9:33 Why social media matters for contractors 12:28 What home service companies get wrong on social 23:25 Authenticity, branding, and building trust 27:55 Why video content wins 32:53 Optimizing social profiles for search visibility 43:39 Mindset, growth, and leadership habits 52:33 Delegation and scaling without burnout 56:45 The Growth Experience and final takeaways 🌐 Connect with Jen McKee: Kee Hart Marketing: https://keehartmarketing.com/ LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ The Growth Experience: https://thegrowth-experience.com/ 📢 Follow Us: Talk Of The Trades: https://linktr.ee/TalkOfTheTrades Instagram: https://www.instagram.com/leadhub/ TikTok: https://www.tiktok.com/@leadhubagency LinkedIn: https://www.linkedin.com/company/leadhub/ 🎧 More Episodes: https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC?si=710b2f6bbfed401d