How Conventional Wisdom Kills Deals with John Bissett, Partner at Slingshot Edge

We’re getting a little scientific in this week’s episode. David sits down with John Bissett, Partner at Slingshot Edge. He discusses how and why conventional wisdom kills sales deals. Plus, you’ll get a *detailed* insight into a buyer’s mind, and the balance between emotion and logic when making a decision. Check out this episode, and learn more on why psychology in sales is so important. 

Episode metadata supplied by the publisher feed · Published Oct 11, 2023

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How Conventional Wisdom Kills Deals with John Bissett, Partner at Slingshot Edge

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