How Conversation Truly Improves Decision-Making: A Discussion with Jake McKee

Organizations now have an unlimited variety of methods for assessing their consumer base, such as analytics dashboards, surveys, and metrics that offer valuable information. But what happens when these tactics take the place of live conversations? In this episode of Decisions at the Fulcrum, William Hoffman speaks with Jake McKee, a long-time community strategist whose career has focused on assisting businesses in gathering insights from the people who use their products. Jake's work with the LEGO fan community and current projects, such as the discussion compass and AIX, have focused on promoting optimal decision-making through communication. We'll look at what happens when organizations stop depending on dashboards and return to direct interaction. Notes Website: https://jakemckee.com Customer Conversation Compass: https://jakemckee.com/compass Conversation Lab events and podcast Conversation Lab Field Notes newsletter