How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhen you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.About our guestRy Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients - while training thousands of students as a guest-teacher inside Copy School (by Copyhackers) and his own training platform, Empire Engineering.Ideas you don’t want to miss(4:19) How Ryan does and does not use AI – and the process-improving reasons why(9:05) One of Ry’s humanizing criteria for writing copy(9:39) The mashup of things that inspired this serenading email (5 entire years ago!)(11:09) How Ry sets the tone of cart close emails to empower confident decision making(14:23) What “projectuition” is – and how Ry uses it to normalize and validate pain points(17:11) The feedback Ry got from this email and video(19:58) The strategic change Ry would have made to this email if he could go back in time(21:28) Ry’s favorite brands to cull inspiration from – and whyLinks from this episodeTake a look at the email we’re talking about todayPlan more effective emails with my Ecomm Playbooks or SaaS Success PackFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Be amazed by how fresh AppSumo keeps their descriptions for similar products over and over againGet enthralled by the “mundane moment” storytelling of Cheryl Rerrick and Tarzan KayConnect with Ry on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]