How Copywriting Fits into Self-Care: A Conversation with Arianna Smith

Copywriting and self-care?  In this episode Arianna Smith, licensed professional counselor (LPC) and copywriting coach for therapists explains exactly what copywriting involves, its appeal to her personally, and how it relates to self-care for therapists in both public and private practice settings.  Arianna also shares how the pandemic contributed to her own burnout and the steps she took to plan her 2-month sabbatical.  She offers some suggestions for therapists who are interested in attracting more of their ideal clients or are looking for ways to infuse more creativity into their work.  We end this episode with all 3 of us sharing some of our best “non-conventional” self-care practices.  Highlights:What led Arianna to include copywriting services in her practiceHow the right “copy” can help us attract our ideal clientsHow copywriting is relevant for therapists working in both public and private settingsSome initial steps therapists can take to infuse some creativity into their practices or to start attracting more of their ideal clientsThe steps Arianna took to set up her sabbaticalArianna’s favorite “non-conventional” self-care practice (and some of ours!)Therapist by day, copywriter by night, Arianna Smith, LPC (she/her) helps therapists write words that sound like them and attract their ideal clients. Her mission is to help therapists shatter their creative blocks and write words brimming with punch + personality.Connect with Arianna:[email protected]/thecopycoveDownload Arianna's free guide “Banish Bad Copy: 5 Copywriting Hacks for Private Practice Success!” for a no-nonsense approach to uplevel your copy.Connect with Melissa & Karen at Intentional Therapist:https://www.intentionaltherapist.ca/  |  [email protected]  |   https://www.linkedin.com/in/drmelissatiessen/Share one of your own self-care experiments via our SpeakPipe page at:  https://www.speakpipe.com/intentionaltherapistReady to upgrade your self-care?  Check out the independent study version of our course, Thrivival Skills for Therapists, and earn 3 CE credits!  Because self-care is PART OF our jobs!  More info at:  https://intentional-therapist.newzenler.com/courses/thrivival-skills-for-therapists-independent-study  Disclaimer:  This podcast seeks to be educational in purpose and is not to be used as clinical advice.  Please connect with a therapist one-on-one for personalized support.