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How Costco Differentiates Itself from the Competition episode artwork

May 19, 2020 22 min

How Costco Differentiates Itself from the Competition

from Lending in Digital Times

In this podcast, Rick Borg, EVP, Costco Auto Program, discusses how a blend of human and digital touches through both live agents and digital interfaces makes Costco an ideal place to shop for cars. He also describes the Costco mantra for success: "deliver personalized, 7-day-a-week assistance around the clock." Rick also talks about resilience among dealers that has helped build a sense of positivity during the challenging COVID-19 pandemic

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How Costco Differentiates Itself from the Competition

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This episode is 22 minutes long.

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This episode was published on May 19, 2020.

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