How Cotopaxi Created a New Kind of Company

Davis and Jenna discuss how Cotopaxi puts their social mission at the heart of everything they do - from incorporating as a B Corp to their Thank You Note Program and their Del Día Collection. Davis explains how if more companies integrate giving back into their business models we can eradicate poverty — The private sector must play a role. We also chat about the importance of establishing rituals that reinforce your values to shape your team's behavior and output — If you make social good a part of your culture everything else will follow.