How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources

Today we're sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He's worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt. In this episode, you'll hear: What consumer behaviors will likely have the most staying power in a post-pandemic world. How restaurants are bringing the on-premise experience to their customers' homes. What factors to consider before investing more into your e-commerce presence, and lot's more.  Recommended Resources: Connect with Rifle Hughes on LinkedIn Edmund Hillary: A Biography by Michael Gill