How Covid Led Diane von Furstenberg to a Brand Reboot in ...

What this episode covers

Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai ...

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Frequently Asked Questions

How long is this episode of alicast by Alibaba Group?

This episode is 15 minutes long.

When was this alicast by Alibaba Group episode published?

This episode was published on July 15, 2020.

What is this episode about?

Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress...

Can I download this alicast by Alibaba Group episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.