How CPA Firms Can Adapt, Scale, and Thrive in the Age of AI with Will Hill

Are you spending so much time working *in* your business that you no longer have space to work *on* it? In this episode of Growth Amplifiers, host Kenny Harper sits down with Will Hill, founder of Will Hill Consults and one of Accounting Today’s Top 100 Most Influential People in Accounting, to talk about how CPA firms and accounting professionals can adapt, grow, and create more meaningful impact in a rapidly changing market. Will shares practical insight on navigating AI and technology changes, avoiding analysis paralysis, choosing the right tools for your firm, and building scalable processes without losing the human connection that clients value most. This conversation explores why firm owners need to stop waiting for the “perfect” solution, how niching can actually create more opportunity, and why creating space for strategic thinking may be one of the most important growth moves you can make. In this episode, you’ll hear about: • Why working only in the business can keep firms stuck • How AI is changing the accounting and advisory landscape • Why waiting too long to adopt technology can put firms behind • How to choose tools based on your purpose and fundamentals • Why niching helps firms create repeatable, scalable services • How to separate true client nuance from process inefficiency • Why better client conversations create new advisory opportunities • The importance of creating space to think, connect, and grow Connect with Will Hill: Website: willhillconsults.com Email: [email protected] LinkedIn: Search “Will Hill” If this episode gave you a new idea or helped you think differently about your business, share your biggest takeaway in the comments. Remember: new actions create new results. #GrowthAmplifiers #KennyHarper #WillHill #AccountingFirms #CPAFirms #AccountingTechnology #AIinAccounting #FirmGrowth #BusinessStrategy #AdvisoryServices #Leadership #ProcessImprovement #BusinessGrowth ```