How CPG Brands Win at Trade Shows with Shannon Peffley episode artwork

EPISODE · May 25, 2026 · 35 MIN

How CPG Brands Win at Trade Shows with Shannon Peffley

from CPG Brand Builders · host Braden Douglas

Trade shows can make or break your brand. The right connections can lead to retail distribution, partnerships, and major growth. In this episode of CPG Brand Builders, Braden sits down with Shannon Peffley, Founder of CPG Xperience, to discuss how emerging consumer brands can maximize trade shows and turn connections into real business opportunities. Through CPG Xperience, Shannon helps brands, retailers, distributors, and service providers connect through curated trade show experiences, networking events, and industry education. In this video, you will learn how to:• Make the right connections at trade shows• Turn networking into long-term business opportunities• Build relationships with retailers and distributors• Stand out in crowded trade show environments• Use events to accelerate brand growthIf you are a CPG founder, marketer, or brand leader looking to grow your brand faster, this episode is for you. Like this video if you found it valuable. Subscribe for more CPG growth strategies and marketing insights.Join the CPG Brand Builders community today: https://brandbuilderscpg.com#CPG #TradeShows #BrandGrowth #RetailStrategy #MarketingStrategy #ConsumerPackagedGoods #Networking #CPGBrandBuilders

Episode metadata supplied by the publisher feed · Published May 25, 2026

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How CPG Brands Win at Trade Shows with Shannon Peffley

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