How creating doubt created opportunity for B2B brand Info...

What this episode covers

The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive set. We hear how they're using clarity and advocacy to build relationships with key decision makers who needed an outside voice. Thanks to LinkedIn Ads for supporting this new series.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 38 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 20, 2025.

What is this episode about?

The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive set. We hear how they're using clarity and advocacy to build relationships with key decision makers...

Can I download this On Strategy Showcase episode?

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