How creativity becomes your unfair competitive advantage, with Elliott Altilia

In this discussion, Wieden+Kennedy strategist Elliott pulls back the curtain on how the world's most successful brands are built. He reveals why brilliant execution eats strategy for breakfast, how Dollar Shave Club disrupted an impossible category with one video, and the creative framework behind McDonald's historic turnaround that drove massive growth.Stop trading margins for market share. Discover how creativity becomes your legal unfair competitive advantage—the one thing competitors can't copy, regulators can't restrict, and markets will reward with valuations many times your book value.This isn't marketing theory. It's a blueprint for turning your brand from a line item into your most powerful financial instrument.Transcript