Storytelling Way To New Value
by Storytelling WTNV
Business growth doesn’t come from louder ads. It comes from stories that turn innovation into desire. Storytelling Way to New Value helps business leaders translate complex innovations, operations, and data into narratives that open new markets, new retail opportunities, attract investors, and command higher margins. Hosted by Pedja, a global CPG strategist and practitioner who’s built brands people pay more for
Episodes
-
From message chaos to narrative clarity - your AI blueprint for f&b brand storytelling with Karla Congson
If you are an f&b founder with scattered messaging acrossyour website sales team and social media youre not alone This exact challenge is plaguing ontario f&b companiesat the $8-15M level, success has outpaced strategic brand development, leaving dangerous gaps in market positioning In this...
-
Former Google & Starbucks,, and CMO, reveals why most brands fail at storytelling
David Pullara drops truth about brand storytelling that'll make you rethink everything you thought you knew about building a business. A simple reality check: "Companies spend 40-50 hours a week thinking about their product, but consumers see it for 2 seconds in their peripheral vision" Why this...
-
How to Build Powerful Brands When You’re Not Allowed to Tell the Story?
When rules, culture, and regulations explore how powerful brands are built in highly restricted markets — from Iran to global organizations — through deep consumer insight, cultural intelligence, and storytelling that goes beyond words. A must-watch conversation for marketers, founders, and brand...
-
How creativity becomes your unfair competitive advantage, with Elliott Altilia
In this discussion, Wieden+Kennedy strategist Elliott pulls back the curtain on how the world's most successful brands are built. He reveals why brilliant execution eats strategy for breakfast, how Dollar Shave Club disrupted an impossible category with one video, and the creative framework…
more -
AMD's $24B Storytelling Challenge: Making Technical Products Emotionally Irresistible
Your brand probably isn't Nike. And it doesn't have AMD's billion-dollar microchip story. So how do you make your "technical" or "unsexy" story actually compelling?I sat down with Sasha Marinkovic, Global Marketing Director Consumer at AMD, to tackle the #1 challenge every brand faces: turning...
-
Brandbuilding is a new word!
David Kincaid joins Pedja at podcast debut!How do we effectively build brand?What's important for business growth?How does storytelling create a way to new value?
About this show
Business growth doesn’t come from louder ads. It comes from stories that turn innovation into desire. Storytelling Way to New Value helps business leaders translate complex innovations, operations, and data into narratives that open new markets, new retail opportunities, attract investors, and command higher margins. Hosted by Pedja, a global CPG strategist and practitioner who’s built brands people pay more for
Hosted by
Storytelling WTNV
Categories