How Credit Unions Can Create First-App Status Using Data, Generative AI

In recent years, credit unions have made significant strides in enhancing their digital banking platforms and addressing challenges posed by the pandemic, such as high deposit rates. However, today credit unions are facing a new focal point—data—which the 2023 Strategy Priorities Benchmark Survey conducted by Jack Henry & Associates® explores. Survey respondents, including credit union and bank CEOs, provided insights into their future focus areas, which helps financial institutions understand where the industry is today, where it’s going, and how it’s driving bold strategic initiatives, which Doug discusses with guest Lee Wetherington.  To gain deeper insights into how credit unions can elevate their members' experience and uphold the core principle of "people helping people," Lee delves into actionable strategies, such as harnessing the potential of generative artificial intelligence (A.I.) technology and establishing a "first-app" status among members. Stream the show to learn more and why he predicts credit unions will be able to jump on board faster than expected. Listen now.