How Crystal Etienne Built a 7-Figure Business with No Ad Spend

Crystal Etienne is the founder of PantyProp, a 7 figure fashion company. Something only 3% of women-founded businesses achieve. The majority-women owned, bootstrapped company, has grown organically without any ad spend.  In this podcast episode, Crystal shares how she organically used SEO to build a 7 figure business without knowing what SEO was. She talks about the importance of understanding your ideal customer and how that will help you generate the right content to drive revenue. Show notes: https://startfiercebusiness.com/archive/how-built-7-figure-business-no-ad-spend/