How CSR Drives Consumer Behavior with Jeff Joireman | Know-How Korner

Beyond its ethical implications, CSR can bring tangible financial gains.Know-How KornerWith Donny Shimamoto  Center for Accounting TransformationIn this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.COMPLETE SHOW NOTES here | MORE Donny ShimamotoDiscover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing! #knowhowkorner #CSR #transformaccounting