How Culture Can Shape Your Business

Your culture may already be shaping your business – through the problem you noticed, the traditions that inspired you, or the story behind your product. Bringing those influences forward can help customers understand what makes your brand distinct and why it exists.In this Small Business Byte on This Is Small Business, host Andrea Marquez explores how founders can make culture a visible and authentic part of their brands. You’ll hear from Akruti Babaria, founder of Kulture Khazana, on why telling authentic stories can help customers understand what makes your brand different, and from Alejandro Lopez, founder of Toma Beverage Company, on how changes to your packaging, language and messaging can bring your culture forward and help customers connect with your brand.Their stories show how culture can give a business roots and become something competitors won’t easily replicate.What’s one part of your brand that could feel more like you? Share it with us in a Spotify or YouTube comment, or leave us a review on Apple Podcasts.Sources:If you want to hear more about Kulture Khazana, listen to Akruti Babaria’s story here:https://link.cohostpodcasting.com/5fc4f66d-84a0-4495-944e-5ffd11558055?d=eRN_gJwDH&v=9209 If you want to hear more about Toma Beverage Company, listen to Alejandro Lopez’s story here:https://link.cohostpodcasting.com/8e217b7f-8570-4d6f-8aa9-d215dac74295?d=e5yds1dHS&v=6734