How Culture, Fashion, and Hospitality Collided to Redefine a Sports Brand, with the NY Liberty’s Chief Brand Officer

On this episode of Suite Success, host Katie Cline sits down with Shana Stephenson, Chief Brand Officer of the New York Liberty, to explore how culture, fashion, and hospitality can redefine not only a brand, but an entire fan experience. From reimagining game day as a full-sensory event to positioning the NY Liberty as a lifestyle brand, Shana shares how she infused elements of design, community, and care into every touchpoint. The result? A sports franchise that feels more like a five-star stay—one where every fan interaction is intentional, emotional, and deeply personal. Together, Katie and Shana discuss: How the Liberty built a brand rooted in inclusivity and identity Why hospitality principles are reshaping fan engagement The power of cultural partnerships in transforming perception What it takes to turn a team into a movement Whether you lead a brand, manage a property, or simply love sports, this episode reveals how a hospitality mindset can turn any experience into an unforgettable one. Connect with Shana: ⁠Shana's LinkedIn⁠ Thank you to this week's sponsors! Presented by ⁠⁠⁠Lodgify⁠⁠⁠ Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠