How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

from Shopify Masters · host Serena Smith, JW Wiseman

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 38 minutes long.

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This episode was published on February 19, 2026.

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